M&Ms Augmented Reality
Outdoor augmented reality experience.
In partnership with Habitat Media and using the latest Augmented Reality Technology, 'Red' & 'Yellow' were brought to life for the first time in Melbourne's Federation Square. 'Red' & 'Yellow' skated, posed for photos, complimented and gave some of their trademark cheek to the thousands of people gathered around the activation.
'Red' & 'Yellow' certainly enjoyed it and based on the reaction, so did the crowd!
'Red' & 'Yellow' certainly enjoyed it and based on the reaction, so did the crowd!
The software for this project involved a movie player (written in C++/Cinder). A live capture solution was implemented to pull a high quality HD camera feed into Cinder. An iPad app was developed which could trigger various animations as the audience interacted with the virtual characters on screen.
Credits: Activation by Starcom and Habitat Media, augmented reality by Devotion Digital, creative by Clemenger BBDO.